Hashtags: What They Are and How to Find Them

The hash mark (#).

We’re all used to seeing it as an abbreviation for weight, as in “I’d like a 2# bag of onions” or for numbers like “World’s #1 Dad”. And of course you’ve probably used it on the phone when you’re trying to figure out the non-human customer service menu at a large company, “enter your account number followed by the pound sign (#)”.

What is a Hashtag?

But on Twitter hash tags are a whole new experience. On Twitter we use hash marks to help identify, organize and track topics online. We add the mark to the beginning of words so it creates a searchable phrase. What types of things can be made into a hashtag? Virtually anything.

Here are some common Hashtag uses:

• Events – An event that a group of people is attending or celebrating, either locally, regionally, globally, or virtually.
  • Social Media Breakfast NH = #SMBNH
  • South-by-Southwest Convention = #SXSW
• Topics – Any topic that you may have an interest in exploring.
  • Marketing = #marketing
  • Photography = #photography
  • All things earth-friendly and green = #green
• Follower suggestions – Recommendations that users make about who to follow on Twitter.
  • Follow Friday = #FollowFriday or #FF
  • Eco Monday = #EcoMonday
• Online Chats – Coordinated times when people gather online to discuss a particular topic or common interest.
  • #SMCNHchat = Social Media Club of NH. Discussing the group and related topics within New Hampshire’s Social Media circles. Sunday’s, 9 PM.
  • #agchat = Agriculture chat to maintain ongoing open dialogue in agriculture. Tuesday’s, 7 PM

If you already know the hashtag to follow then you can simply put it into the search bar on Twitter and listen in to what the Tweet stream is sharing. If you don’t know what you’re looking for, you can identify hashtags using a variety of different tools.

Finding a Hashtag

The easiest way of learning about a hashtag is to ask. If you’re at an event, ask what the official hashtag is and use it. If you’re online and notice a hashtag that you aren’t familiar with, ask a Tweep using it what it is, or follow the hashtag for a while and most likely you’ll be able to get an idea of what the topic is about after only a few minutes.

If you want a more direct approach, try searching for the hashtag using tools like Twubs, Tagalus, and What the Hashtag?! (just recently purchased by What the Trend). These are directories where you can search to find out what a hashtag is or browse categories of hashtags to see what might be of interest to you.

If you’re looking for a chat schedule, Google maintains a wikipedia like spreadsheet of chats called Twitter Chats where you can find over 300 different chats that are regularly scheduled and open to follow. You can also follow @twchat on Twitter to learn about new chats as they are organized. If you want to know more about the hashtag itself other than listening in to the conversation, check out hashtag.org to see the volume and trending pattern.

What are your favorite hashtags?

4 Rookie Mistakes Companies Make on Twitter

So you’ve decided to take the plunge and open up a Twitter account for your company? You’ve read that more and more small businesses are relying on a Social Media to compete in today’s hyper-integrated world and you’re convinced that it may now be time to join in.

First of all, let me congratulate you. Your instincts are correct. Let me also warn you though of some rookie mistakes that can backfire.

Rookie Mistake #1

Using Twitter like an advertising megaphone. Social Media is social. It doesn’t work well as an advertising forum where everything you post is related to selling (or pushing) your products or services to followers. People get tired of listening to that real fast.

Twitter is better used to start dialogues with like minded individuals and share information. It can eventually turn into a lead but first you’ll want to establish trust and solid reputation through sharing and consistency. Twitter marketers recommend between 6 – 9 informational and/or conversational tweets for every one tweet promoting your company, product or service.  Keep it social people, no one likes to be sold to.

Rookie Mistake #2

Not listening. What’s that you say, not listening? We all know people love to hear themselves talk. It’s part of our genetic makeup. But on Twitter, it’s just as important to listen to what others say too.

Monitor what is being said about your company, your competitors, or your industry. One easy way to do that is to set up an RSS Feed Reader, then add some Twitter search feeds. With an RSS Feed Reader conversations come to you, you don’t have to go out and search for them every day. You just open up your Feed Reader and see what’s been said while you were sleeping, working, or doing something other than being online.  Listen up folks. Even though you haven’t been online until now, conversations have been happening without you. Pay attention.

Rookie Mistake #3

Not having a goal and/or plan. You opened your account. Now what? With Twitter, it’s easy to get sucked down the rabbit hole of poor time management. Don’t be a failure statistic. Identify strategic goals then define tactical means of achieving them.

Let’s say your goal is to use Twitter to help with your website’s search engine optimization. The first tactical plan then, may be to discover the key phrases (if you don’t already know them), and then start using them in your Twitter posts. Don’t forget to use hashtags which can be a helpful way to track conversations and be associated with key phrases as well.

Without a goal or plan, you may be tempted to start tweeting about topics that have little or no relationship to your company at all, which means you’ve just wasted precious time and resources. You’ve fallen down the rabbit hole. Have a plan. Know what you want to accomplish and how you’re going to accomplish it.

Rookie Mistake #4

Expecting immediate results. When you open a Twitter account, you don’t have any followers. No one knows you exist. Even if you wanted to gain influence and respectability online, you first must earn followers. That takes ramp-up time.

The good news is that Twitter is geared to find people with similar interests, so start building connections. Find conversations about topics that relate to what your company does or what users of your products talk about and join the conversation.  Offer your opinion, an answer or a link to a valuable resource. Follow those Twitter accounts, interact with them and maybe they’ll find you worthy enough to follow back in return.  And don’t be a spammer.  Twitter has follower rules that can lump you into the spammer category if you follow too many people at once. Plan for steady growth over time.

Expect to put some time and effort into building your following. It won’t happen overnight.  It will take time but be warned, time alone does not build your following, you do.  Active engagement can shorten the ramp-up time and improve the quality of your Twitter experience.

Now that you know what to avoid, get out there and start Tweeting. There is an incredibly influential population on Twitter just waiting to get to know you.

3 Good Reasons to Update Your Logo and One Good Reason Not To

Are you sick and tired of seeing the same old company logo staring back at you day after day?  Are you bored with the monotonous repetition of seeing it printed everywhere, on letterhead, online, on business cards, on shirts? Is it always constant and ever present?

Well my friends your boredom with your logo is NOT a good reason to update it. That’s right. In fact, consistency, repetitiveness, and omnipresence are actually good things for a brand to have. So, just because you’re sick of looking at it doesn’t mean your customers and the market in general are over-exposed to it.

But (and there’s always a but), there are some perfectly good reasons a logo update may be in order for your company.  Here are some we’ve found to be especially on target.

1. You’re Visually Outdated. Like your favorite pair of bell bottom jeans from your childhood, a logo can and often does, get out of style and stale. Burnt orange and brown may have been really popular colors when you first had the logo designed, but today, those colors could be more reminiscent of your grandmothers shag carpet and living room décor than the cutting edge company that you are.  That’s even despite the fact that some retro colors have actually made a comeback.
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