Karen Cooper of Rivier College welcoming guests to the SMBNH Nashua.
This past spring ActiveEdge volunteered to help bring The Social Media Breakfast NH (SMBNH) to Nashua for the first time. It was a smashing success.
This fall, we were able to once again bring the Social Media learning experience to Gate City businesses and professionals. Working alongside SMBNH founder Leslie Poston of Uptown Uncorked, the Friday morning event (9/17/10) drew roughly 55 attendees for a morning of education and sharing. The topic? Online brand management and dealing with crisis or bad PR through the use of social media.
The event, graciously hosted at Rivier College, featured a diverse panel of speakers. First up was Kim Gagliardi, Nashua based PR Communications Manager for Dow Jones. Kim detailed an example of dealing with negative press by listening, developing a response plan and adapting the response approach based on each specific incident. Her even keel, no-nonsense approach was an informational step-by-step plan for helping companies manage brands online and mitigate damage. A real how-to guide for small businesses. Read more »
We all know that blogs are good. You could say that they’re becoming a marketing best practice for small businesses. In fact, in a previous post, ActiveEdge identified what we felt were some of the Top Benefits of Business Blogging.
But what if adding a blog to your site just isn’t in the plan? Maybe you don’t have time to actively dedicate to creating and maintaining it. Maybe you think you’re not a great communicator. Or maybe you have all the best intentions, but realize you’re just under-staffed to do it in-house and under-budgeted to pay for an outside vendor to manage it.
What can be done then, to earn some online link love? Here are just a few ideas guaranteed to enrich your online presence without adding a blog.
If you’re familiar with VoIP, you may have heard of Jeff Pulver, Internet entrepreneur and VoIP technology pioneer. If not maybe you’ve heard of some of his work: co-founder Vonage and founder of FWD, the VON Coalition, PrimeTimeRewind.TV and Vivox. He’s definitely someone to watch on the technology scene.
One of his latest endeavors is the 140 Character Conference, Exploring the State of Now. It’s a high level look at emerging technologies and real-time internet. Started a little over a year ago in Washington DC, the conference has expanded to include international participation and growing notoriety among interactive thought leaders. Jeff is bringing his conference to Boston this fall, on September 17th.
In keeping with the conference theme, the event format is most decidedly, brief. In fact, it’s almost twitter-like in its ability to expose attendees to new ways of thinking, doing and being. All in laser like sharpness. Presenters bring their viewpoint to light in amazingly short, 10 minute time segments. Key note speakers get a few more minutes – they get 15. It’s enough to bring out the ADHD in all of us. Read more »
Brand, Marketing, social media | Diane Vautier | 
September 22, 2010 11:10 am | 
Comments (0) 
