3 Things You Can Do Now to Boost Your 2011 Social Media Program

Three Things You Can Do Now to Boost Your 2011 Social Media Program

The end of December is almost at our doorstep. Have you gotten everything you can from your Social Media program this year?  Are you on target for next year? If you’re already planning for next year, (and we hope that you are since it is already December), here are three things you can do now to help boost your efforts for 2011.

1. Decide on your goals.

What exactly do you want your Social Media to do for you? Companies are finding success with their online efforts in a number of different areas, so it’s important to figure out what you want and then tailor a program around that specific goal.

For instance, some companies are using Social Media to extend the reach of their customer service departments and are incorporating it as part of their Customer Relationship Management (CRM) systems.  Public Service of New Hampshire is a great example of this. They use their Twitter and Facebook accounts to provide customers with critical information during storms and power outages. Customers are also using it to report power outages in their specific locales to PSNH.

Other companies are using Social Media for brand recognition, helping them be more present within their target audiences. Read more »

Managing Social Media’s Information Overload

Social Media Overload

“There is just too much information!”

We’ve all said it: even long-time marketers like me who are online most of the time. There is just so much information out there online and in social media that it can be tough to get through the day. Sometimes you may feel overwhelmed, other times you may be worried that you’ve missed something important. It’s a struggle.

Luckily solutions are available. There are tools and practices that can help mitigate the constant bombardment and sooth the stress of information overload.  Let’s take a look at some of the top ways to manage the insanity.

• Email
• Twitter
• Facebook

Email: I don’t know about you, but my inbox seems to be chock-a-block-full of emails that although interesting, don’t rate high on my daily must read list. So, I went rogue and purged. I edited it down to only the essentials. I unsubscribed from the somewhat interesting lists and left only the cream of Read more »

Monitoring Social Media – A Day at FutureM Boston

Monitoring Social Media attendees tweet while they listen.

Tuesday, October 5^th was all about monitoring.  Social Media monitoring that is. As part of FutureM Boston, the week long educational marketing event, global event organizer InfluencePeople hosted a day long event called “Monitoring Social Media”.

Some two hundred Social Media practitioners from around the world gathered at the John Hancock Conference Center in Boston, MA to discuss and learn about the finer points of monitoring tools, techniques, and theories.  The event was sponsored by Constant Contact and BrandWatch.

Read more »