Organic Search Vs. Paid Search (PPC)

“Which is better, organic search marketing or pay-per-click marketing?”

It’s a common question that I hear from clients quite a bit. And just as you’d expect marketers are taking sides with equally compelling arguments for and against both options.

Here are some things to think about when considering your search marketing.  It will help you not only understand the pro’s and con’s of each, but determine which is right for your business.

First some facts:

• Organic: People prefer and trust organic search results more
  • Organic search is 8.5x more likely to be clicked on than paid search results (study by Jupiter research, a Forrester company)
• Paid: Paid search converts more
  • Paid search results are 1.5x more likely to convert from search engines (study by Jupiter research, a Forrester company)

Conclusion: The opportunity from organic search is 5.66x that of paid search.

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