Rand Fishkin, SEOmoz – the impact of Google Instant on Search Engines
On October 6 – 7th, ActiveEdge was fortunate enough to attend the Inbound Marketing Summit 2010 held at Gillette Stadium in Foxboro, MA. It was two full days of jam-packed sessions featuring every notable marketer imaginable. Nationally and Internationally recognized thought leaders, published authors, researchers, statisticians, and online marketing practitioners drew huge crowds to their presentations.
Hundreds of attendees learned about the newest marketing best practices and soaked up insight on the most current trends from experts in content management, search engine optimization, video, email and other niche topics.
The video clip above captures well-known search engine optimization expert, Rand Fishkin of SEOmoz.org sharing his thoughts on how the new Google Instant search tool impacts search engine marketing. According to Rand, who backed up his thoughts with hard data, Google Instant has had a significantly less dramatic impact on search engines than most people predicted. Good news for small businesses who were worried about how their modest SEO efforts may be adversely affected.
This is the 4th time the event has come to Boston, which is considered a hub many world class inbound marketing leaders. It is also home to Inbound Marketing Summit founder, Chris Brogan.
If you attended the Summit, follow us on Twitter or Facebook to connect after the event. If you didn’t have an opportunity to be part of it all, follow us anyway or subscribe to our blog, where we’ll be adding new content from the event as well as other great sources of marketing genius.
We all know that blogs are good. You could say that they’re becoming a marketing best practice for small businesses. In fact, in a previous post, ActiveEdge identified what we felt were some of the Top Benefits of Business Blogging.
But what if adding a blog to your site just isn’t in the plan? Maybe you don’t have time to actively dedicate to creating and maintaining it. Maybe you think you’re not a great communicator. Or maybe you have all the best intentions, but realize you’re just under-staffed to do it in-house and under-budgeted to pay for an outside vendor to manage it.
What can be done then, to earn some online link love? Here are just a few ideas guaranteed to enrich your online presence without adding a blog.
Lots of small businesses are struggling with questions around online marketing. Questions like “should I move my advertising to online paid search” and “does it really work”?
The short answer to both questions is a resounding yes. But wait, read on.
The first question – should I move my advertising online?According to a July 2010 eMarketer article, quoting the “State of Small Business Online Advertising Q2 2010” report from WebVisible, small businesses bumped their 2010 second quarter search spending by a whopping 159% over the same quarter last year. That indicates that small businesses are confident that moving to an online advertising spending format is a popular option.
The report further indicated that small businesses are purchasing more keywords as part of their PPC (pay-per-click) campaigns. Our guess is that Read more »
Marketing, Search Engine Optimization, social media | Diane Vautier | 
October 13, 2010 3:18 pm | 
Comments (0) 
