Social Media Primer for a Brand or Business
The newest set of tools in a marketers’ toolbox is Social Media. It is current, immediate and exponential in its reach. Social Media should be incorporated into a business’ or brands’ marketing mix the same way other marketing tools are incorporated; by evaluating whether or not it is a viable solution that achieves the strategic objective of the overall marketing plan.
Here’s a six-step primer for either a business or brand to contemplate when considering Social Media.
- Social Media Audit
- Reputation Monitoring
- Social Media Strategy
- Social Profile Creation
- Blog Design and Set Up
- Content Management and Creation
Tags: activeedge, blog, blog design and set up, content management and creation, diane vautier, dvautier, reputation monitoring, social media, social media audit, social media primer, social media strategy, social profile creation
Marketing, social media | Diane Vautier | 
December 11, 2009 3:18 pm | 
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