Does Paid Search Work?

Lots of small businesses are struggling with questions around online marketing.  Questions like “should I move my advertising to online paid search” and “does it really work”?

The short answer to both questions is a resounding yes. But wait, read on.

The first question – should I move my advertising online? According to a July 2010 eMarketer article, quoting the “State of Small Business Online Advertising Q2 2010” report from WebVisible, small businesses bumped their 2010 second quarter search spending by a whopping 159% over the same quarter last year. That indicates that small businesses are confident that moving to an online advertising spending format is a popular option.

The report further indicated that small businesses are purchasing more keywords as part of their PPC (pay-per-click) campaigns. Our guess is that Read more »