Email Marketing Gets a Bum Wrap

Email gets a bum wrap, but despite its reputation as nothing more than spam, email marketing has and continues to be an economical and targeted way of communicating with customers and prospects alike.  In fact, it’s one of the most expedient and measurable means of direct marketing. 

eMarketer (6/12/09) cited email marketing as the second most effective online marketing tactic, behind search marketing.  That sort of ROI accountability can be especially useful when every penny of your marketing budget has to perform at its best.

In addition to being ROI friendly, email marketing has tremendous flexibility in how it is used as a tool.   What’s more, it can be used alone or in combination with other media to boost campaign effectiveness.

Here are just a few ways adding email can give your marketing plan a boost without busting your budget.
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