Social Media Breakfast NH Revisits Nashua
Karen Cooper of Rivier College welcoming guests to the SMBNH Nashua.This past spring ActiveEdge volunteered to help bring The Social Media Breakfast NH (SMBNH) to Nashua for the first time. It was a smashing success.
This fall, we were able to once again bring the Social Media learning experience to Gate City businesses and professionals. Working alongside SMBNH founder Leslie Poston of Uptown Uncorked, the Friday morning event (9/17/10) drew roughly 55 attendees for a morning of education and sharing. The topic? Online brand management and dealing with crisis or bad PR through the use of social media.
The event, graciously hosted at Rivier College, featured a diverse panel of speakers. First up was Kim Gagliardi, Nashua based PR Communications Manager for Dow Jones. Kim detailed an example of dealing with negative press by listening, developing a response plan and adapting the response approach based on each specific incident. Her even keel, no-nonsense approach was an informational step-by-step plan for helping companies manage brands online and mitigate damage. A real how-to guide for small businesses.
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