3 Good Reasons to Update Your Logo and One Good Reason Not To

Are you sick and tired of seeing the same old company logo staring back at you day after day?  Are you bored with the monotonous repetition of seeing it printed everywhere, on letterhead, online, on business cards, on shirts? Is it always constant and ever present?

Well my friends your boredom with your logo is NOT a good reason to update it. That’s right. In fact, consistency, repetitiveness, and omnipresence are actually good things for a brand to have. So, just because you’re sick of looking at it doesn’t mean your customers and the market in general are over-exposed to it.

But (and there’s always a but), there are some perfectly good reasons a logo update may be in order for your company.  Here are some we’ve found to be especially on target.

1. You’re Visually Outdated. Like your favorite pair of bell bottom jeans from your childhood, a logo can and often does, get out of style and stale. Burnt orange and brown may have been really popular colors when you first had the logo designed, but today, those colors could be more reminiscent of your grandmothers shag carpet and living room décor than the cutting edge company that you are.  That’s even despite the fact that some retro colors have actually made a comeback.
Read more »

Happy 3rd Birthday iUGO Nashua!

It’s nice to see birthdays come and go as organizations mature. That’s how ActiveEdge feels about iUGO’s third birthday. Happy Birthday iUGO!

Why do we feel so connected to iUGO Nashua? Well, it’s because ActiveEdge was vital in making iUGO a vibrant part of the Nashua business community. Back when iUGO was nothing more than a glimmer in the eyes of a handful of community leaders, Deepak Gursahaney of ActiveEdge along with several others took a leadership role in forming the now successful young business professional’s association.

As part of the founding team, Deepak was involved personally with everything from the name to the by-laws to the branding. He helped pitch the idea to the Greater Nashua Chamber of Commerce’s Board of Directors to gain approval to start the organization under the Chamber umbrella and served as both iUGO’s Chairman and liaison to the Chamber’s Board of Directors during the early formative years.

As a company, ActiveEdge donated design services and technical talents to both design and host iUGO’s first ever website, including all the technical back end programming. We also designed and maintained their in-house email functions and managed the email lists, providing these services free-of-charge to help get the fledgling organization off the ground.

Both Deepak and ActiveEdge have enjoyed watching iUGO successfully grow into an organization in which the community can be proud. At the same time, both realize that it is time to let other up-and-coming young professionals in the community put their stamp on the organization. It is exciting to see other young professionals in the community step in and take the reins in order to keep the organization going strong. We wish Karen Cooper, the current Chairperson, and the entire iUGO team as much fun and success as we’ve experienced over the last three years.

Happy Third Birthday iUGO!

ActiveEdge Hits the Airwaves with “The Chamber Report”

On May 13th, 2010 Diane Vautier of ActiveEdge hit the local airwaves along with Leslie Posten of Uptown Uncorked and Casey Cheshire of Transparent Language for “The Chamber Report Radio Show“.

The Topic:  Social Media – How it’s Affecting Business in Southern NH.

The AM news and talk radio show is a relatively new program organized by the the Greater Nashua Chamber of Commerce to share interesting topics with the local business community.   It airs every Thursday from 11 AM – Noon on WSMN 1590 News and Talk Radio Nashua.   Each week, well known radio show host Ed Lecius, and producer George Papoulias help the Nashua Chamber bring the relevant business topics to the listeners.

Click the audio clip above to listen in.  Due to file size, the clip is edited down to Diane Vautier’s segment only, but if you’re interested in listening to the full show, it’s available online from the Greater Nashua Chamber of Commerce Radio Show page.