ActiveEdge Hits the Airwaves with “The Chamber Report”

On May 13th, 2010 Diane Vautier of ActiveEdge hit the local airwaves along with Leslie Posten of Uptown Uncorked and Casey Cheshire of Transparent Language for “The Chamber Report Radio Show“.

The Topic:  Social Media – How it’s Affecting Business in Southern NH.

The AM news and talk radio show is a relatively new program organized by the the Greater Nashua Chamber of Commerce to share interesting topics with the local business community.   It airs every Thursday from 11 AM – Noon on WSMN 1590 News and Talk Radio Nashua.   Each week, well known radio show host Ed Lecius, and producer George Papoulias help the Nashua Chamber bring the relevant business topics to the listeners.

Click the audio clip above to listen in.  Due to file size, the clip is edited down to Diane Vautier’s segment only, but if you’re interested in listening to the full show, it’s available online from the Greater Nashua Chamber of Commerce Radio Show page.

Should Your Small Business Be Using Social Media?

If you’re a small business, you’ve no doubt been bombarded with requests to participate in various Social Media platforms on both personal and business levels.  And quite frankly, you may think it’s all just a bunch of hoopla; another way of distracting you from dealing with the ‘real things to do’ that need your attention every day at the office.

If that’s you, then here’s some good news and some bad news.

First the bad news. You’re about to be hit by a tsunami of shifting communication styles that is changing the face of how you interact with your customer base.  Not easy to hear, but better to know now than in 6 months or a year from now, when the wave is crashing on top of you and you’re clinging to a tree branch, searching the skies for the rescue helicopter. A bit dramatic, I know, but you get the idea.

Ok, so now the good news. There is hope.  Small businesses just like yours are flocking to Social Media in hoards and are satisfied with the results.

eMarketer reports that according to “The State of Small Business Report” by Network Solutions and the Center for Excellence in Service at the University of Maryland, social media usage increased to 24% from 12% the year before, doubling its adoption rate.  The majority of those (75%) have a company page on social media websites like Facebook or LinkedIn or post status updates or articles to those sites (69%).
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