Top 10 ActiveEdge Blog Posts of 2010

ActiveEdge wrote about a lot of interesting topics this year, but we wanted to find out exactly which stories most caught the attention of our blog readers in 2010?

To do that, we reviewed our handy dandy analytic software to determine the most popular blog articles of 2010.  Here’s what we found.

Overall, readers were most drawn to our digital and social media related topics. In fact 9 of the top 10 articles focused on digital marketing and social media themes with only two articles being traditional marketing subject matters.

Following is a list the top 10 stories that ActiveEdge blog readers agreed were the most noteworthy.

1. Organic Search vs. Paid Search
2. Social Media Breakfast New Hampshire Revisits Nashua
3. 3 Ways to Increase Your Company’s Presence without Starting a Blog
4. Build a Business Brand with Brand Standards
5. 140 Conference Comes to Boston
6. 3 Good Reasons to Update Your Logo and One Good Reason Not To
7. Managing Social Media’s Information Overload
8. PodCamp Boston – Preparing for the Future
9. ActiveEdge Helps Nashua Businesses Become Social Media Savvy
10. 3 Things You Can Do Now to Boost Your 2011 Social Media Strategy

Which are your favorites? What else would you like to see us write about?

Social Media Breakfast NH Revisits Nashua

This past spring ActiveEdge volunteered to help bring The Social Media Breakfast NH (SMBNH) to Nashua for the first time.  It was a smashing success.

This fall, we were able to once again bring the Social Media learning experience to Gate City businesses and professionals.  Working alongside SMBNH founder Leslie Poston of Uptown Uncorked, the Friday morning  event (9/17/10) drew roughly 55 attendees for a morning of education and sharing.  The topic?  Online brand management and dealing with crisis or bad PR through the use of social media.

The event, graciously hosted at Rivier College, featured a diverse panel of speakers. First up was Kim Gagliardi, Nashua based PR Communications Manager for Dow Jones. Kim detailed an example of dealing with negative press by listening, developing a response plan and adapting the response approach based on each specific incident. Her even keel, no-nonsense approach was an informational step-by-step plan for helping companies manage brands online and mitigate damage.  A real how-to guide for small businesses.
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3 Good Reasons to Update Your Logo and One Good Reason Not To

Are you sick and tired of seeing the same old company logo staring back at you day after day?  Are you bored with the monotonous repetition of seeing it printed everywhere, on letterhead, online, on business cards, on shirts? Is it always constant and ever present?

Well my friends your boredom with your logo is NOT a good reason to update it. That’s right. In fact, consistency, repetitiveness, and omnipresence are actually good things for a brand to have. So, just because you’re sick of looking at it doesn’t mean your customers and the market in general are over-exposed to it.

But (and there’s always a but), there are some perfectly good reasons a logo update may be in order for your company.  Here are some we’ve found to be especially on target.

1. You’re Visually Outdated. Like your favorite pair of bell bottom jeans from your childhood, a logo can and often does, get out of style and stale. Burnt orange and brown may have been really popular colors when you first had the logo designed, but today, those colors could be more reminiscent of your grandmothers shag carpet and living room décor than the cutting edge company that you are.  That’s even despite the fact that some retro colors have actually made a comeback.
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