ActiveEdge helps Nashua Businesses Become Social Media Savvy

Deepak Gurshaney of ActivEdge fielding a question about useful social media tactics and tools.

A panel full of Social Media pros drew a sold out crowd at the IUGO event on Wednesday, November 17^th held at the Greater Nashua Chamber of Commerce in downtown Nashua, NH.

On the agenda: Becoming A Social Media Star in the “Real World”.

Tim McMahon, MCM Social Media moderated a talented panel including:

• Jon Gaffney, Vibram FiveFingers
• Kyle Bishop, Fox 25 Boston
• Steve Spain, co-founder of Couptopia
• Shana Hoch of the Nashua Telegraph and NH.com
• And our own Deepak Gursahaney of ActiveEdge

Attendees got a chance to listen to some real life experiences, learn some new tools, and network with others using Mobinett Plug, a newly introduced mobile networking app now in Beta testing.

Lots of Social Media topics were discussed including the big three, Twitter, Facebook,and LinkedIn. Questions from the crowd kept the discussion flowing. When asked about a certain tactic or tool that has been successfully employed in Social Media, ActiveEdge’s Deepak Gursahaney fielded the response. He commented on how a blog can help improve search engine optimization, increase site traffic, and position a company as a knowledgeable resource.

What tools or tactics do you use in your Social Media marketing? We’d be interested to hear your success stories.

What’s a WordCamp? WordCamp Boston

WordCamp Boston SwagBag

What exactly is a WordCamp? It’s the newest type of “conference/unconference” that is popping up to support specific online technology users.

Much like how BarCamps support the Technology crowd, and PodCamp addresses the Social Media aficionados, the slightly more structured WordCamp helps WordPress users understand, learn, and apply the industry best practices, and to build a sense of community among other WordPress users.  Although helpful for WordPress hosted WordPress.com users, it’s more focused on self-hosted WordPress.org users who are a bit more tech savvy.

This past Saturday, January 23rd marked the first ever WordCamp Boston, welcoming roughly 400 attendees to a sold out event.  Participants crowded the seminar sessions, which were categorized into various tracks based on experience level from beginner to custom design and developers. There was truly something for everyone to learn while the event provided a great networking and interactive environment.
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Social Media Primer for a Brand or Business

The newest set of tools in a marketers’ toolbox is Social Media.  It is current, immediate and exponential in its reach. Social Media should be incorporated into a business’ or brands’ marketing mix the same way other marketing tools are incorporated; by evaluating whether or not it is a viable solution that achieves the strategic objective of the overall marketing plan.

Here’s a six-step primer for either a business or brand to contemplate when considering Social Media.

• Social Media Audit
• Reputation Monitoring
• Social Media Strategy
• Social Profile Creation
• Blog Design and Set Up
• Content Management and Creation

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