WordCamp Boston SwagBag
What exactly is a WordCamp? It’s the newest type of “conference/unconference” that is popping up to support specific online technology users.
Much like how BarCamps support the Technology crowd, and PodCamp addresses the Social Media aficionados, the slightly more structured WordCamp helps WordPress users understand, learn, and apply the industry best practices, and to build a sense of community among other WordPress users. Although helpful for WordPress hosted WordPress.com users, it’s more focused on self-hosted WordPress.org users who are a bit more tech savvy.
This past Saturday, January 23rd marked the first ever WordCamp Boston, welcoming roughly 400 attendees to a sold out event. Participants crowded the seminar sessions, which were categorized into various tracks based on experience level from beginner to custom design and developers. There was truly something for everyone to learn while the event provided a great networking and interactive environment.
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Tags: #wcbos, activeedge, ActiveEdgeTeam, blog, blogging, diane vautier, dvautier, WordCamp, WordCamp Boston, WordPress
blogging, social media | Diane Vautier | 
January 25, 2010 1:56 pm | 
Comments (1)
The newest set of tools in a marketers’ toolbox is Social Media. It is current, immediate and exponential in its reach. Social Media should be incorporated into a business’ or brands’ marketing mix the same way other marketing tools are incorporated; by evaluating whether or not it is a viable solution that achieves the strategic objective of the overall marketing plan.
Here’s a six-step primer for either a business or brand to contemplate when considering Social Media.
- Social Media Audit
- Reputation Monitoring
- Social Media Strategy
- Social Profile Creation
- Blog Design and Set Up
- Content Management and Creation
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Tags: activeedge, blog, blog design and set up, content management and creation, diane vautier, dvautier, reputation monitoring, social media, social media audit, social media primer, social media strategy, social profile creation
Marketing, social media | Diane Vautier | December 11, 2009 3:18 pm | Comments (1)
In the last post we looked at the benefits of blogging, and it was pretty optimistic. In fact, it appeared there wasn’t a downside at all and that your company would be crazy NOT to blog.
So you might be wondering “If you think blogging is so great, why the heck are you writing a blog post about the pitfalls of Business Blogging?”
The truth of the matter is that despite the benefits of blogging, it just isn’t the right choice for some individuals or companies. For every benefit of blogging, there is an equally compelling pitfall just waiting to ensnare an eager and naive blogger. Read more »
