3 Good Reasons to Update Your Logo and One Good Reason Not To

Are you sick and tired of seeing the same old company logo staring back at you day after day?  Are you bored with the monotonous repetition of seeing it printed everywhere, on letterhead, online, on business cards, on shirts? Is it always constant and ever present?

Well my friends your boredom with your logo is NOT a good reason to update it. That’s right. In fact, consistency, repetitiveness, and omnipresence are actually good things for a brand to have. So, just because you’re sick of looking at it doesn’t mean your customers and the market in general are over-exposed to it.

But (and there’s always a but), there are some perfectly good reasons a logo update may be in order for your company.  Here are some we’ve found to be especially on target.

1. You’re Visually Outdated. Like your favorite pair of bell bottom jeans from your childhood, a logo can and often does, get out of style and stale. Burnt orange and brown may have been really popular colors when you first had the logo designed, but today, those colors could be more reminiscent of your grandmothers shag carpet and living room décor than the cutting edge company that you are.  That’s even despite the fact that some retro colors have actually made a comeback.
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Happy Holidays From ActiveEdge

This holiday season, ActiveEdge is donating to our local area food bank, the Nashua Soup Kitchen and Shelter.

Given the tough economic times many have experienced this year, we chose to donate to and support our neighborhood community in order to help those who are less fortunate than ourselves.

Instead of sending the usual holiday gift baskets to our top 10 clients, we made a donation to feed a local family of five for a week.  That means that 10 families will have what they need to celebrate this holiday season.

Whatever special occasion you celebrate at this time of year, we hope it’s filled with good friends, good health, and joy.

Happy Holidays from all of us at ActiveEdge.