Top 10 ActiveEdge Blog Posts of 2010

ActiveEdge wrote about a lot of interesting topics this year, but we wanted to find out exactly which stories most caught the attention of our blog readers in 2010?

To do that, we reviewed our handy dandy analytic software to determine the most popular blog articles of 2010.  Here’s what we found.

Overall, readers were most drawn to our digital and social media related topics. In fact 9 of the top 10 articles focused on digital marketing and social media themes with only two articles being traditional marketing subject matters.

Following is a list the top 10 stories that ActiveEdge blog readers agreed were the most noteworthy.

1. Organic Search vs. Paid Search
2. Social Media Breakfast New Hampshire Revisits Nashua
3. 3 Ways to Increase Your Company’s Presence without Starting a Blog
4. Build a Business Brand with Brand Standards
5. 140 Conference Comes to Boston
6. 3 Good Reasons to Update Your Logo and One Good Reason Not To
7. Managing Social Media’s Information Overload
8. PodCamp Boston – Preparing for the Future
9. ActiveEdge Helps Nashua Businesses Become Social Media Savvy
10. 3 Things You Can Do Now to Boost Your 2011 Social Media Strategy

Which are your favorites? What else would you like to see us write about?

Does Paid Search Work?

Lots of small businesses are struggling with questions around online marketing.  Questions like “should I move my advertising to online paid search” and “does it really work”?

The short answer to both questions is a resounding yes. But wait, read on.

The first question – should I move my advertising online? According to a July 2010 eMarketer article, quoting the “State of Small Business Online Advertising Q2 2010” report from WebVisible, small businesses bumped their 2010 second quarter search spending by a whopping 159% over the same quarter last year. That indicates that small businesses are confident that moving to an online advertising spending format is a popular option.

The report further indicated that small businesses are purchasing more keywords as part of their PPC (pay-per-click) campaigns. Our guess is that Read more »