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	<title>ActiveEdge Blog &#187; Marketing</title>
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	<link>http://blog.activeedge.com</link>
	<description>As an integrated marketing firm, ActiveEdge creates online and offline, results-oriented marketing programs with powerful impact and exceptional value. For more information on web development, interactive, 3D, print design, branding, corporate identification, or marketing, call 603-889-3925, visit www.activeedge.com or email us at info@activeege.com.</description>
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		<title>3 Ways to Increase Your Company’s Online Presence Without Starting a Blog</title>
		<link>http://blog.activeedge.com/2010/08/3-ways-to-increase-your-company%e2%80%99s-online-presence-without-starting-a-blog/</link>
		<comments>http://blog.activeedge.com/2010/08/3-ways-to-increase-your-company%e2%80%99s-online-presence-without-starting-a-blog/#comments</comments>
		<pubDate>Tue, 10 Aug 2010 16:06:05 +0000</pubDate>
		<dc:creator>Diane Vautier</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[activeedge]]></category>
		<category><![CDATA[ActiveEdgeTeam]]></category>
		<category><![CDATA[diane vautier]]></category>
		<category><![CDATA[dvautier]]></category>
		<category><![CDATA[linking]]></category>
		<category><![CDATA[organic search]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social media strategy]]></category>

		<guid isPermaLink="false">http://blog.activeedge.com/?p=581</guid>
		<description><![CDATA[3 Ways to Increase Your Company’s Online Presence Without Starting a Blog. Earn some online link love with book reviews, blog comments, and posting photos.]]></description>
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		<title>Does Paid Search Work?</title>
		<link>http://blog.activeedge.com/2010/08/does-paid-search-work/</link>
		<comments>http://blog.activeedge.com/2010/08/does-paid-search-work/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 14:00:00 +0000</pubDate>
		<dc:creator>Diane Vautier</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[activeedge]]></category>
		<category><![CDATA[ActiveEdgeTeam]]></category>
		<category><![CDATA[diane vautier]]></category>
		<category><![CDATA[dvautier]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[organic search]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.activeedge.com/?p=558</guid>
		<description><![CDATA[Should I move my advertising to online paid search? Yes. Does PPC really work? Yes, but don't forget SEO. Balance paid with organic.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>3 Good Reasons to Update Your Logo and One Good Reason Not To</title>
		<link>http://blog.activeedge.com/2010/07/3-good-reasons-to-update-your-logo-and-one-good-reason-not-to/</link>
		<comments>http://blog.activeedge.com/2010/07/3-good-reasons-to-update-your-logo-and-one-good-reason-not-to/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 20:36:02 +0000</pubDate>
		<dc:creator>Diane Vautier</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[Brand Guideline]]></category>
		<category><![CDATA[Brand standards]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[activeedge]]></category>
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		<category><![CDATA[branding]]></category>
		<category><![CDATA[diane vautier]]></category>
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		<category><![CDATA[logo]]></category>
		<category><![CDATA[reasons to update your logo]]></category>
		<category><![CDATA[strategic marketing]]></category>

		<guid isPermaLink="false">http://blog.activeedge.com/?p=526</guid>
		<description><![CDATA[There are some perfectly good reasons a logo update may be in order for your company.  Here are some we’ve found to be especially on target.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Happy 3rd Birthday iUGO Nashua!</title>
		<link>http://blog.activeedge.com/2010/06/happy-3rd-birthday-iugo-nashua/</link>
		<comments>http://blog.activeedge.com/2010/06/happy-3rd-birthday-iugo-nashua/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 18:28:02 +0000</pubDate>
		<dc:creator>Diane Vautier</dc:creator>
				<category><![CDATA[Community]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[activeedge]]></category>
		<category><![CDATA[ActiveEdgeTeam]]></category>
		<category><![CDATA[Deepak Gursahaney]]></category>
		<category><![CDATA[diane vautier]]></category>
		<category><![CDATA[dvautier]]></category>
		<category><![CDATA[Greater Nashua Chamber of Commerce]]></category>
		<category><![CDATA[IUGO]]></category>
		<category><![CDATA[IUGO Nashua]]></category>
		<category><![CDATA[Nashua]]></category>

		<guid isPermaLink="false">http://blog.activeedge.com/?p=508</guid>
		<description><![CDATA[It’s nice to see birthdays come and go as organizations mature. That’s how ActiveEdge feels about iUGO’s third birthday. Happy Birthday iUGO! Why do we feel so connected to iUGO Nashua? Well, it’s because ActiveEdge was vital in making iUGO a vibrant part of the Nashua business community. Back when iUGO was nothing more than [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>140 Conference Coming to Boston</title>
		<link>http://blog.activeedge.com/2010/06/140-conference-coming-to-boston/</link>
		<comments>http://blog.activeedge.com/2010/06/140-conference-coming-to-boston/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 17:50:13 +0000</pubDate>
		<dc:creator>Diane Vautier</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[#140Conf]]></category>
		<category><![CDATA[#140Conf TweetUp Boston]]></category>
		<category><![CDATA[#140Conf#Boston]]></category>
		<category><![CDATA[140 conference]]></category>
		<category><![CDATA[activeedge]]></category>
		<category><![CDATA[ActiveEdgeTeam]]></category>
		<category><![CDATA[Boston]]></category>
		<category><![CDATA[diane vautier]]></category>
		<category><![CDATA[Ellen Rossano]]></category>
		<category><![CDATA[Jeff Pulver]]></category>
		<category><![CDATA[Seaport Hotel]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[Steve Garfield]]></category>
		<category><![CDATA[strategic marketing]]></category>

		<guid isPermaLink="false">http://blog.activeedge.com/?p=492</guid>
		<description><![CDATA[The 140 Character Conference, Exploring the State of Now Coming to Boston.  Jeff Pulver brings his high level look at emerging technologies and real-time internet event to the Northeast. Started a little over a year ago in Washington DC, the conference has expanded to include international participation and growing notoriety among interactive thought leaders. #140Conf#Boston 9/17/2010]]></description>
		<wfw:commentRss>http://blog.activeedge.com/2010/06/140-conference-coming-to-boston/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>ActiveEdge Hits the Airwaves with &#8220;The Chamber Report&#8221;</title>
		<link>http://blog.activeedge.com/2010/05/activeedge-hits-the-airwaves-with-the-chamber-report/</link>
		<comments>http://blog.activeedge.com/2010/05/activeedge-hits-the-airwaves-with-the-chamber-report/#comments</comments>
		<pubDate>Thu, 27 May 2010 18:09:46 +0000</pubDate>
		<dc:creator>Diane Vautier</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[activeedge]]></category>
		<category><![CDATA[ActiveEdgeTeam]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Casey Cheshire]]></category>
		<category><![CDATA[diane vautier]]></category>
		<category><![CDATA[dvautier]]></category>
		<category><![CDATA[Ed Lecius]]></category>
		<category><![CDATA[george Papoulias]]></category>
		<category><![CDATA[Greater Nashua Chamber of Commerce]]></category>
		<category><![CDATA[leslie poston]]></category>
		<category><![CDATA[Nashua Chamber]]></category>
		<category><![CDATA[NH]]></category>
		<category><![CDATA[southern NH]]></category>
		<category><![CDATA[WSMN Radio]]></category>

		<guid isPermaLink="false">http://blog.activeedge.com/?p=463</guid>
		<description><![CDATA[On May 13th, 2010 Diane Vautier of ActiveEdge  hit the local airwaves along with Leslie Posten of Uptown Uncorked and Casey Cheshire of Transparent Language for "The Chamber Report Radio Show".]]></description>
		<wfw:commentRss>http://blog.activeedge.com/2010/05/activeedge-hits-the-airwaves-with-the-chamber-report/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Media Breakfast Comes to Nashua</title>
		<link>http://blog.activeedge.com/2010/05/social-media-breakfast-comes-to-nashua/</link>
		<comments>http://blog.activeedge.com/2010/05/social-media-breakfast-comes-to-nashua/#comments</comments>
		<pubDate>Tue, 25 May 2010 14:56:11 +0000</pubDate>
		<dc:creator>Diane Vautier</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[activeedge]]></category>
		<category><![CDATA[ActiveEdgeTeam]]></category>
		<category><![CDATA[diane vautier]]></category>
		<category><![CDATA[dimdim]]></category>
		<category><![CDATA[dvautier]]></category>
		<category><![CDATA[kevin micalizzi]]></category>
		<category><![CDATA[leslie poston]]></category>
		<category><![CDATA[Millyard technology Park]]></category>
		<category><![CDATA[smbnh]]></category>
		<category><![CDATA[social media breakfast new hampshire]]></category>
		<category><![CDATA[social media breakfast nh]]></category>
		<category><![CDATA[uptown uncorked]]></category>

		<guid isPermaLink="false">http://blog.activeedge.com/?p=442</guid>
		<description><![CDATA[On Friday, May 21, 2010 The Social Media Breakfast New Hampshire made it's debut at Millyard Technology Park in Nashua, N H where roughly 85 - 90 attendees gathered to listen in on the conversation surrounding the burgeoning topic of Social Media.  ActiveEdge was fortunate to be able to sponsor the event along  DimDim's Kevin Micalizzi.]]></description>
		<wfw:commentRss>http://blog.activeedge.com/2010/05/social-media-breakfast-comes-to-nashua/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Should Your Small Business Be Using Social Media?</title>
		<link>http://blog.activeedge.com/2010/04/should-your-small-business-be-using-social-media/</link>
		<comments>http://blog.activeedge.com/2010/04/should-your-small-business-be-using-social-media/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 16:51:49 +0000</pubDate>
		<dc:creator>Diane Vautier</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[activeedge]]></category>
		<category><![CDATA[ActiveEdgeTeam]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[diane vautier]]></category>
		<category><![CDATA[dvautier]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://blog.activeedge.com/?p=426</guid>
		<description><![CDATA[Small businesses just like yours are flocking to Social Media in hoards and are satisfied with the results.]]></description>
		<wfw:commentRss>http://blog.activeedge.com/2010/04/should-your-small-business-be-using-social-media/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Organic Search Vs. Paid Search (PPC)</title>
		<link>http://blog.activeedge.com/2010/04/organic-search-vs-paid-search-ppc/</link>
		<comments>http://blog.activeedge.com/2010/04/organic-search-vs-paid-search-ppc/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 20:37:27 +0000</pubDate>
		<dc:creator>Diane Vautier</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[activeedge]]></category>
		<category><![CDATA[diane vautier]]></category>
		<category><![CDATA[dvautier]]></category>
		<category><![CDATA[organic search]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://blog.activeedge.com/?p=415</guid>
		<description><![CDATA[Organic vs. paid search marketing. PPC may be a good choice for you for guaranteed exposure, but if you’re more interested in continuing to build long-term credibility or gain favorable organic placement, you may want to participate in organic search.]]></description>
		<wfw:commentRss>http://blog.activeedge.com/2010/04/organic-search-vs-paid-search-ppc/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Marketing Gets a Bum Wrap</title>
		<link>http://blog.activeedge.com/2010/03/email-marketing-gets-a-bum-wrap/</link>
		<comments>http://blog.activeedge.com/2010/03/email-marketing-gets-a-bum-wrap/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 22:21:09 +0000</pubDate>
		<dc:creator>Diane Vautier</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[activeedge]]></category>
		<category><![CDATA[ActiveEdgeTeam]]></category>
		<category><![CDATA[customer intelligence]]></category>
		<category><![CDATA[customer prospecting]]></category>
		<category><![CDATA[diane vautier]]></category>
		<category><![CDATA[drive inquiries]]></category>
		<category><![CDATA[dvautier]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[email backlash]]></category>
		<category><![CDATA[email campaign]]></category>
		<category><![CDATA[email integration]]></category>
		<category><![CDATA[manage customer relationships]]></category>

		<guid isPermaLink="false">http://blog.activeedge.com/?p=396</guid>
		<description><![CDATA[Email gets a bum wrap, but despite its reputation as nothing more than spam, email marketing has and continues to be an economical and targeted way of communicating with customers and prospects alike.  In fact, it’s one of the most expedient and measurable means of direct marketing.  ]]></description>
		<wfw:commentRss>http://blog.activeedge.com/2010/03/email-marketing-gets-a-bum-wrap/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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