Top 10 ActiveEdge Blog Posts of 2010

ActiveEdge wrote about a lot of interesting topics this year, but we wanted to find out exactly which stories most caught the attention of our blog readers in 2010?

To do that, we reviewed our handy dandy analytic software to determine the most popular blog articles of 2010.  Here’s what we found.

Overall, readers were most drawn to our digital and social media related topics. In fact 9 of the top 10 articles focused on digital marketing and social media themes with only two articles being traditional marketing subject matters.

Following is a list the top 10 stories that ActiveEdge blog readers agreed were the most noteworthy.

1. Organic Search vs. Paid Search
2. Social Media Breakfast New Hampshire Revisits Nashua
3. 3 Ways to Increase Your Company’s Presence without Starting a Blog
4. Build a Business Brand with Brand Standards
5. 140 Conference Comes to Boston
6. 3 Good Reasons to Update Your Logo and One Good Reason Not To
7. Managing Social Media’s Information Overload
8. PodCamp Boston – Preparing for the Future
9. ActiveEdge Helps Nashua Businesses Become Social Media Savvy
10. 3 Things You Can Do Now to Boost Your 2011 Social Media Strategy

Which are your favorites? What else would you like to see us write about?

PodCamp Boston 2010 – Preparing for the Future

This year PodCamp Boston celebrated its 5^th year of sharing, teaching and learning with the Northeast’s marketing and social media community.

The theme? “Preparing for the Future” and they sure did deliver. The event was a fast track to learning about what’s happening, what’s new, and where things are going.

Christopher Penn & Chris Brogan (L to R) talking PodCamp Boston history

Roughly 225 attendees gathered at the Microsoft New England Research and Development Center (NERD) in Cambridge for the sold-out, two-day event on Saturday and Sunday, September 25 & 26^th.  Founders Chris Brogan and Chris Penn were on hand to welcome the crowd and share a bit about how PodCamp Boston’s humble beginnings grew into a first class un-conference.

Scheduled sessions covered everything from blogging and video production to geolocation and even agvocacy, or how agriculture uses digital tools to share stories.  Branding with Tamson McMahon and Mearsurement with Wayne Kurtzman were just some of the big hits of the weekend.  The venue provided a wonderful learning environment and was a great space to meet new people, network, and initiate unscheduled discussion sessions.  All levels of participants were welcomed.

Next year, look for PodCamp Boston in the spring, when event organizer Michelle Wolverton will once again be wowing attendees with great content and another very well run event. Check www.podcampboston.org or subscribe to their RSS feed for more details.

Social Media Breakfast NH Revisits Nashua

This past spring ActiveEdge volunteered to help bring The Social Media Breakfast NH (SMBNH) to Nashua for the first time.  It was a smashing success.

This fall, we were able to once again bring the Social Media learning experience to Gate City businesses and professionals.  Working alongside SMBNH founder Leslie Poston of Uptown Uncorked, the Friday morning  event (9/17/10) drew roughly 55 attendees for a morning of education and sharing.  The topic?  Online brand management and dealing with crisis or bad PR through the use of social media.

The event, graciously hosted at Rivier College, featured a diverse panel of speakers. First up was Kim Gagliardi, Nashua based PR Communications Manager for Dow Jones. Kim detailed an example of dealing with negative press by listening, developing a response plan and adapting the response approach based on each specific incident. Her even keel, no-nonsense approach was an informational step-by-step plan for helping companies manage brands online and mitigate damage.  A real how-to guide for small businesses.
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