3 Good Reasons to Update Your Logo and One Good Reason Not To
Are you sick and tired of seeing the same old company logo staring back at you day after day? Are you bored with the monotonous repetition of seeing it printed everywhere, on letterhead, online, on business cards, on shirts? Is it always constant and ever present?
Well my friends your boredom with your logo is NOT a good reason to update it. That’s right. In fact, consistency, repetitiveness, and omnipresence are actually good things for a brand to have. So, just because you’re sick of looking at it doesn’t mean your customers and the market in general are over-exposed to it.
But (and there’s always a but), there are some perfectly good reasons a logo update may be in order for your company. Here are some we’ve found to be especially on target.
1. You’re Visually Outdated. Like your favorite pair of bell bottom jeans from your childhood, a logo can and often does, get out of style and stale. Burnt orange and brown may have been really popular colors when you first had the logo designed, but today, those colors could be more reminiscent of your grandmothers shag carpet and living room décor than the cutting edge company that you are. That’s even despite the fact that some retro colors have actually made a comeback.
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Tags: activeedge, ActiveEdgeTeam, Brand Guideline, Brand standards, branding, diane vautier, dvautier, logo, Marketing, reasons to update your logo, strategic marketing
Brand, Brand Guideline, Brand standards, Marketing, Uncategorized | Diane Vautier | 
July 21, 2010 4:36 pm | 
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