Billy Ray Cyrus sporting an 80's style mullet. Photo from http://ispymullet.com
If you own or manage a small business, you’re probably used to bootstrapping to save a few bucks. And since you most likely passed your high school English class with flying colors, writing may seem like something you can do yourself, so what’s the big whoop about hiring a copywriter?
Despite your clever composition skills or lack thereof, there are still some perfectly practical reasons to hire a professional when it comes to representing your company in word. Here are just a few.
1. Fresh Perspective. Have you been saying the same thing about your company forever? Maybe there is a better way to convey it to your target audience. Languages and writing syntax are like haircuts, they can go out of style. Case in point – the ‘mullet’.
Ten years ago, the words podcast and webinar weren’t even in our daily lexicon. Today, everyone knows them. Using the right word, phrase or perspective can help your message be heard.
2. Objective viewpoints. You may be too close to your own subject matter to be able to adequately describe it. Maybe you’re so far into it that you can’t see the basic benefits anymore. Read more »
Attendees got a chance to listen to some real life experiences, learn some new tools, and network with others using Mobinett Plug, a newly introduced mobile networking app now in Beta testing.
Lots of Social Media topics were discussed including the big three, Twitter, Facebook,and LinkedIn. Questions from the crowd kept the discussion flowing. When asked about a certain tactic or tool that has been successfully employed in Social Media, ActiveEdge’sDeepak Gursahaney fielded the response. He commented on how a blog can help improve search engine optimization, increase site traffic, and position a company as a knowledgeable resource.
What tools or tactics do you use in your Social Media marketing? We’d be interested to hear your success stories.
We’ve all said it: even long-time marketers like me who are online most of the time. There is just so much information out there online and in social media that it can be tough to get through the day. Sometimes you may feel overwhelmed, other times you may be worried that you’ve missed something important. It’s a struggle.
Luckily solutions are available. There are tools and practices that can help mitigate the constant bombardment and sooth the stress of information overload. Let’s take a look at some of the top ways to manage the insanity.
Email
Twitter
Facebook
Email: I don’t know about you, but my inbox seems to be chock-a-block-full of emails that although interesting, don’t rate high on my daily must read list. So, I went rogue and purged. I edited it down to only the essentials. I unsubscribed from the somewhat interesting lists and left only the cream of Read more »
Marketing | Diane Vautier | 
November 23, 2010 11:09 am | 
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