1. Book Reviews. A little different than the reports you got graded on when you were 12 years old, but the concept is still pretty close. If you’ve read any books lately, go online to Amazon and write a short book review. It doesn’t matter if you didn’t buy the book there, just give your opinion anyway. Amazon has a huge online presence and listing your review there can increase your visibility. Don’t forget to add your name, company name and Twitter account so people can find you.

And since you’ve already written the review, go ahead and post it to your Linkedin account under the “Reading List”. It can’t hurt to let your customers know you’re well informed on current topics and trends.

2. Blog Comments. As a kid you might have heard “hey, no comments from the peanut gallery” but online that’s exactly what you want to do, make comments. Subscribe to your favorite industry related blogs. As you read the blog posts, write comments to the authors about your opinions relating to the topic. If you agree, say so. If you don’t, politely ask them to consider a different point of view. Don’t be rude if you disagree, but definitely do start a conversation.

Authors will be flattered that you read and took the time to comment about what they wrote. Readers of the post often read the comments and may find your opinion of value, especially if you offer up some additional and complementary resources that improve the post. Naturally, search engines feed on comments just like they do on new content. A win-win-win for all involved.

3. Post photos. A picture says a thousand words. OK, so even though this phrase doesn’t have the same impact online with search engines as when it was first coined, there is no denying that images draw attention. So don’t be shy. Take pictures. Take snap shots at networking events, in the office, at company tradeshows, or even of a product itself. Help people visually see your company as a well-rounded member of the business community.

Now post those images, regularly – not once every 6 months – to places where people can see them. If you’re the administrator for your company’s Facebook page, add them to the photos section. If you don’t have a company page, start a company Flickr account and post them there.

Don’t forget to tag them. On Facebook, you can identify people in the photos and you can also tag them with an “@” symbol when typing a status update. On Flickr you can add tags when you upload the files. Tagging is critical. Search engines can’t ‘read’ images since there is nothing there to read, so you have to help them understand the content that is contained in the image.

Finally, direct people to the images though email, Twitter, Facebook, or even in-person. Ask your business friends to link to them and ask them to leave comments (see how well that works? You’ll be getting comments as well as leaving them).