3 Ways to Increase Your Company’s Online Presence Without Starting a Blog

We all know that blogs are good. You could say that they’re becoming a marketing best practice for small businesses. In fact, in a previous post, ActiveEdge identified what we felt were some of the Top Benefits of Business Blogging.

But what if adding a blog to your site just isn’t in the plan? Maybe you don’t have time to actively dedicate to creating and maintaining it. Maybe you think you’re not a great communicator. Or maybe you have all the best intentions, but realize you’re just under-staffed to do it in-house and under-budgeted to pay for an outside vendor to manage it.

What can be done then, to earn some online link love? Here are just a few ideas guaranteed to enrich your online presence without adding a blog.

• Book Reviews
• Blog Comments
• Post Photos

Does Paid Search Work?

Lots of small businesses are struggling with questions around online marketing.  Questions like “should I move my advertising to online paid search” and “does it really work”?

The short answer to both questions is a resounding yes. But wait, read on.

The first question – should I move my advertising online? According to a July 2010 eMarketer article, quoting the “State of Small Business Online Advertising Q2 2010” report from WebVisible, small businesses bumped their 2010 second quarter search spending by a whopping 159% over the same quarter last year. That indicates that small businesses are confident that moving to an online advertising spending format is a popular option.

The report further indicated that small businesses are purchasing more keywords as part of their PPC (pay-per-click) campaigns. Our guess is that Read more »