Build a Business Brand with Brand Standards
Building a company’s brand identity means many different things to many different people, but one point that everyone agrees on is that a brand, once defined, must be consistently reinforced.
A brand guideline, or brand standards guide, is the definitive resource that outlines how your brand will be repeatedly represented throughout all communications. It guarantees the quality, consistency, and clarity of your brand whether materials are created in-house or through outsourced design vendors.
A brand guideline is known by a number of different names:
• Communication guide
• Brand standards guide
• Corporate identity guidelines
• Brand standards manual
• Brand style guide
• Brand identity manual
• Style guide
The list goes on. But no matter what you choose to call it, a brand guideline is the set of design rules that tie together the look and feel of all your marketing materials. It is the reference document that contains the rules for visually presenting the position of the company in the market. Use of the guideline creates awareness of the brand and visually differentiates your company from competitors.
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Tags: activeedge, Brand Guideline, Brand standards, branding, diane vautier, dvautier, Marketing
Brand, Brand Guideline, Brand standards, Marketing | Diane Vautier | 
January 28, 2010 9:59 am | 
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