Happy Holidays From ActiveEdge

This holiday season, ActiveEdge is donating to our local area food bank, the Nashua Soup Kitchen and Shelter.

Given the tough economic times many have experienced this year, we chose to donate to and support our neighborhood community in order to help those who are less fortunate than ourselves.

Instead of sending the usual holiday gift baskets to our top 10 clients, we made a donation to feed a local family of five for a week.  That means that 10 families will have what they need to celebrate this holiday season.

Whatever special occasion you celebrate at this time of year, we hope it’s filled with good friends, good health, and joy.

Happy Holidays from all of us at ActiveEdge.

Is Your Company a “C” Student When It Comes to Social Media?

Remember when you were in high school?  Being average was, well, average. It was the typical “C” student. Teacher notations on report cards said things like “could try harder” or “room for improvement”.  Being a “C” student didn’t really earn accolades or open doors. It didn’t win scholarships or help position a student for later success.

So why then are you acting like a “C” student in marketing your business with Social Media? Read more »

Social Media Primer for a Brand or Business

The newest set of tools in a marketers’ toolbox is Social Media.  It is current, immediate and exponential in its reach. Social Media should be incorporated into a business’ or brands’ marketing mix the same way other marketing tools are incorporated; by evaluating whether or not it is a viable solution that achieves the strategic objective of the overall marketing plan.

Here’s a six-step primer for either a business or brand to contemplate when considering Social Media.

• Social Media Audit
• Reputation Monitoring
• Social Media Strategy
• Social Profile Creation
• Blog Design and Set Up
• Content Management and Creation

Read more »