In the last post we looked at the benefits of blogging, and it was pretty optimistic. In fact, it appeared there wasn’t a downside at all and that your company would be crazy NOT to blog.
So you might be wondering “If you think blogging is so great, why the heck are you writing a blog post about the pitfalls of Business Blogging?”
The truth of the matter is that despite the benefits of blogging, it just isn’t the right choice for some individuals or companies. For every benefit of blogging, there is an equally compelling pitfall just waiting to ensnare an eager and naive blogger. Read more »
Blogging has taken the Internet by storm. In the 1990’s there were only about 150 blogs on the World Wide Web. It was a lonely place. Today there are millions. In fact 133,000,000 blogs were indexed by Technorati since 2002 according to Technorati’s 2008 State of the Blogosphere Report.
That’s right, the State of the Blogosphere Report. Blogging is now so prevalent that the community around it has its own name; the blogosphere. And it’s so integral to how we as individuals and companies communicate that there’s a report on its status and wellbeing.
Given the growth and apparent ubiquity of blogs you may be wondering why you (or your company) haven’t already started blogging on WordPress or Blogger or even Drupal. But don’t worry about the pressure to post, take your time to figure out if blogging is the best choice for your style.
Here are some benefits that can help you decide if blogging is right for your business. In my next post, I’ll add a list of pitfalls so you’ll be well informed should you decide to consider blogging on a more serious note. Read more »
Is your company signaling a big red flag to customers or are you proudly flying a strong brand banner?
Some companies never get to the point where they’re able to define who they really are. That’s a red flag. Lack of clarity about their own identity and what they represent almost always translates into jumbled messages and incoherent impressions to their customers.
Unfortunately, inconsistency and chaos does not breed trust, stability, and customer loyalty. In fact, it quite often has the reverse effect. Customers prefer stability, clarity and transparency. Luckily that’s where Brand Standards come in. It much more beneficial to proudly fly a brand banner than to be a red flag.
A brand guideline, or brand standard as some folks call it, is a big deal. It’s the design, fabric and stitching of your company. It is the definitive resource that outlines how your brand will be repeatedly represented throughout all communications. It is the reference document that contains the rules for visually presenting the position of the company in the market. Use of the guideline creates awareness of the brand and differentiates your company from competitors. Read more »
Marketing, social media | Diane Vautier | 
October 29, 2009 4:08 pm | 
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