Are you sick and tired of seeing the same old company logo staring back at you day after day? Are you bored with the monotonous repetition of seeing it printed everywhere, on letterhead, online, on business cards, on shirts? Is it always constant and ever present?
Well my friends your boredom with your logo is NOT a good reason to update it. That’s right. In fact, consistency, repetitiveness, and omnipresence are actually good things for a brand to have. So, just because you’re sick of looking at it doesn’t mean your customers and the market in general are over-exposed to it.
But (and there’s always a but), there are some perfectly good reasons a logo update may be in order for your company. Here are some we’ve found to be especially on target.
1. You’re Visually Outdated. Like your favorite pair of bell bottom jeans from your childhood, a logo can and often does, get out of style and stale. Burnt orange and brown may have been really popular colors when you first had the logo designed, but today, those colors could be more reminiscent of your grandmothers shag carpet and living room décor than the cutting edge company that you are. That’s even despite the fact that some retro colors have actually made a comeback. Read more »
It’s nice to see birthdays come and go as organizations mature. That’s how ActiveEdge feels about iUGO’s third birthday. Happy Birthday iUGO!
Why do we feel so connected to iUGO Nashua? Well, it’s because ActiveEdge was vital in making iUGO a vibrant part of the Nashua business community. Back when iUGO was nothing more than a glimmer in the eyes of a handful of community leaders, Deepak Gursahaney of ActiveEdge along with several others took a leadership role in forming the now successful young business professional’s association.
As part of the founding team, Deepak was involved personally with everything from the name to the by-laws to the branding. He helped pitch the idea to the Greater Nashua Chamber of Commerce’s Board of Directors to gain approval to start the organization under the Chamber umbrella and served as both iUGO’s Chairman and liaison to the Chamber’s Board of Directors during the early formative years.
As a company, ActiveEdge donated design services and technical talents to both design and host iUGO’s first ever website, including all the technical back end programming. We also designed and maintained their in-house email functions and managed the email lists, providing these services free-of-charge to help get the fledgling organization off the ground.
Both Deepak and ActiveEdge have enjoyed watching iUGO successfully grow into an organization in which the community can be proud. At the same time, both realize that it is time to let other up-and-coming young professionals in the community put their stamp on the organization. It is exciting to see other young professionals in the community step in and take the reins in order to keep the organization going strong. We wish Karen Cooper, the current Chairperson, and the entire iUGO team as much fun and success as we’ve experienced over the last three years.
If you’re familiar with VoIP, you may have heard of Jeff Pulver, Internet entrepreneur and VoIP technology pioneer. If not maybe you’ve heard of some of his work: co-founder Vonage and founder of FWD, the VON Coalition, PrimeTimeRewind.TV and Vivox. He’s definitely someone to watch on the technology scene.
One of his latest endeavors is the 140 Character Conference, Exploring the State of Now. It’s a high level look at emerging technologies and real-time internet. Started a little over a year ago in Washington DC, the conference has expanded to include international participation and growing notoriety among interactive thought leaders. Jeff is bringing his conference to Boston this fall, on September 17th.
In keeping with the conference theme, the event format is most decidedly, brief. In fact, it’s almost twitter-like in its ability to expose attendees to new ways of thinking, doing and being. All in laser like sharpness. Presenters bring their viewpoint to light in amazingly short, 10 minute time segments. Key note speakers get a few more minutes – they get 15. It’s enough to bring out the ADHD in all of us. Read more »
Are you sick and tired of seeing the same old company logo staring back at you day after day? Are you bored with the monotonous repetition of seeing it printed everywhere, on letterhead, online, on business cards, on shirts? Is it always constant and ever present?
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